Client project 1 of 2 · Building · custom home builder, Doreen and the Melbourne region
Blessing Homes
A rebuild for a registered custom home builder: a site that loads quickly on a phone, shows the completed homes properly, and turns a first look into a first conversation.
Visit blessinghomes.com.au
What the website needed to do
The previous website was slow and did not show the builder's completed homes properly. The new site needed to put the homes first, answer the questions a family asks before calling a builder, and make it easy to start a project from a phone.
When
Built in October 2026; live from 1 November 2026.
Who did the work
- Traffic Social Media: Planning, design, writing and build
Palette and type
- Burgundy
#7A2E3B - Warm white
#FBFAF8 - Ink
#2A1F22 - Soft brown
#574A4E
A light geometric sans for headings over a quiet, open sans for body text.
What was done
- Rebuilt the site around the completed homes: a homes gallery and a page per home, showing each one as built with the facts that can be verified.
- Wrote and structured the service pages (custom new homes, knockdown and rebuild, townhouses and duplexes, design and build) and the stage-by-stage explanation of how a home comes together.
- Put the builder's registration, insurance and warranty position in plain words on the pages where people look for them.
- Designed a single Start-your-project form that asks for the block, the type of project and where the family is at, so the first conversation starts with the right facts.
- Kept the phone number and enquiry button one tap away on every screen.
Design decisions
- Homes before words: the first thing on the page is a completed residence, named, and the homes gallery is one tap from anywhere.
- Facts over adjectives: each home page shows what was built; the registration and HIA numbers are on the page, not behind a link.
- One burgundy, used sparingly: the accent carries the call to action and nothing else, so the photography stays in charge.
- A phone-first header: logo, call icon and menu, with the project form reachable in one tap.
- The six construction stages written for a first-time builder, so the process is understood before the first meeting.
Results
No results are claimed. We'll add them once there's enough data to report fairly.
About this entry
Why this label?Hide explanation
Blessing Homes is a client. Shown with the owner's written permission. Website rebuild by Traffic Social Media, 2026: planning, design, writing and build.
Our role: Website rebuild by Traffic Social Media, 2026: planning, design, writing and build.
