Google Business Profile Optimisation
Found where local customers look
Your business information set up accurately on Google Search and Maps and matched to your website, with categories, services, hours and contact details kept consistent.
Who it's for
Is this for you?
Built first for established trades and local service businesses around Melbourne. If your customers find you locally, this is likely a fit.
You serve a particular area
Most customers are nearby, or you travel to them within a set of suburbs.
Your profile is missing or out of date
You haven't claimed your Google Business Profile, or its hours, services and contact details have drifted.
Your details don't match
Your name, phone number or address differ between Google, directories and your website.
Probably not the right fit if you need
- Ranking guarantees
- Buying, writing or filtering reviews
- Ongoing SEO campaigns
What's involved
What we do
Profile set-up
Your Google Business Profile claimed or updated, with accurate categories, services, hours and areas served.
Links to your service pages
The profile points to pages that answer what people searched for, not just your homepage.
Listing clean-up
Your business name, phone number and address made consistent across the main directories.
A review-request routine
A simple, honest way to ask satisfied customers for a review, within Google's rules.
Seeing what it sends you
Calls and website visits from your profile checked using the information Google provides.
What no one can promise
Google decides rankings, and anyone who guarantees them is guessing. We set up what's in your control and show you exactly what we changed. Verification and how long it takes are also decided by Google.
Free profile, professional set-up
Google's profile is free. Setting it up well takes work.
Anyone can claim a Google Business Profile at no cost. The work is in making it accurate, consistent with your website, and measurable.
What Google gives you, free
A Business Profile you can claim and edit yourself: your name, address or service area, hours, phone number, photos and reviews.
What a professional set-up involves
- Categories chosen deliberately. A primary category, and secondary categories that match the work you actually want.
- Services and areas that match your website. Services and service areas that mirror your service pages, so the profile and the site say the same thing.
- Description, hours and attributes. Written to answer the questions customers ask before they call.
- Links you can measure. Each service linked to its matching page, tagged so profile visits and calls can be told apart from other traffic.
- Help with verification. Google decides whether and how a profile is verified. We help you through it.
- Consistent listings. Your name, phone and address made consistent across the main directories.
- A review-request routine. A short link and a message you can send to real customers, within Google's rules.
- A handover summary. What changed, before and after, with every login in your name.
Not included: Ranking guarantees, writing or buying reviews, ongoing posting, paid ads.
How delivery works
How it works
You always know what happens next, what we need from you and what you'll receive.
- Stage 1
Review
We check your current profile, your website and the main directory listings, and note what's missing or inconsistent.
- Stage 2
Set up
Your profile claimed or updated: categories, services, areas served, hours, description and contact details, in your name.
- Stage 3
Align
Profile and website made to say the same thing, with each service linked to its matching page and listings made consistent.
- Stage 4
Verify
We help you through Google's verification. Google decides whether and how a profile is verified, and how long it takes.
- Stage 5
Hand over
A summary of what changed, the review-request routine, and every login in your name.
Scope
What's included, and what isn't
Your written scope lists exactly what's included before any work starts.
Typically included
- Categories, services and areas
- Listing clean-up
- A review-request routine
Not included
- Ranking guarantees
- Buying reviews
- Ongoing SEO campaigns
Set out in your written scope
These depend on your business, so they are confirmed in writing before any work starts:
- The price for profile set-up on its own, without a website
- Which directories are included in the clean-up
- Exactly what the set-up package includes
- Any support after set-up
Questions
Common questions
Can you guarantee I'll rank first on Google?
No. Google decides rankings, and anyone who guarantees them is guessing. We set up what's in your control and show you exactly what we changed.
Do I need a website as well?
A profile works best when it links to pages that answer what people searched for. If your current site already does that, you may not need a new one.
Will you write reviews for us?
No. Writing, buying or filtering reviews breaks Google's rules and can get a profile suspended. We help you ask real customers.
Talk about your Google profile
Not sure where to start? Try the self-check.